THE FEELS FRAMEWORK™

HEELS AND FEELS CERTIFICATION

A 3-Month Certification for Dancers, Teachers, and Facilitators who have built community from nothing, led classes from their soul and are ready to build a legacy that lives beyond them.

Start Date: JuLy 2025

Duration: 3 Months

Format: 9x Live Training Calls + 1x Deep Dive + Final Event Pitch

Includes: Certification, Resource Portal, Event Submission, Optional Opportunities within Heels & Feels

Heels and Feels wasn’t born in a boardroom or even with a business plan.

It started in a studio, in a moment where I realised the industry needed more of ‘me.’

I wanted dance to be what it felt like, messy, magical and multi-layered. A space that genuinely saved me and thousands of other people in the process.

I created Heels and Feels because I was done performing for approval.

I wanted to feel. I wanted to build spaces where students could reclaim the parts of themselves they were told to quiet down, through movement, through expression, through ownership.

And over the last 8+ years, that space turned into something bigger than me.

We’ve run retreats all around the world.

We’ve built out a faculty across London and Birmingham.

We’ve hosted events, classes, festivals, and weekenders that have held over 10,000+ women.

And more importantly, we’ve built a brand that people feel even before they know who’s behind it.

But now, I want to show you how to do the same.

Not just copy what I’ve done. Not just replicate it.


I want to teach you how to build your own legacy.


Because it’s not enough for me to be the only one doing this.


The industry needs more facilitators who can hold space well.


Who know how to create legacy-led events, not just one-off classes.


Who understand how to lead, not just perform.


Who are tired of playing the nice girl, the broke dancer, the overworked teacher.

I know what you have is BIGGER than any of that.

So we have created The Feels Formula, a 3-month certification that gives dancers, facilitators, and teachers the tools to build sustainable, inclusive, profitable brands rooted in depth, something way bigger than just ‘well-being.’

Because your work matters.


Because if you've ever looked at your community and thought “there’s more I want to give them,”


This is where you learn how.

We can’t wait to welcome you.

This is for the teacher who's been changing her community’s lives, but has held back from growing her BRAND!

You’ve built something solid. You’ve been teaching, leading, pouring into others. But something’s not clicking anymore.


Maybe it looks like this:

  • You’re teaching the same 30 students on a loop every month. No new faces. No new income.

  • You’re stuck in reactive mode. No strategy. Just chasing bookings, trying to keep up.

  • Summer months terrify you, because students disappear on holidays, classes drop off, and you don’t have anything sustainable to keep the company growing!

  • You’ve thought about running a retreat, creating a course, or launching your own studio, but you have no idea where to start, and no one around you is daring enough to go first so you just keep sleeping on your own ideas!

  • You watch other women launch shit you dreamed about, and deep down you know you’re just as powerful. But imposter syndrome keeps you humble and in the same place!

  • You can’t keep undercharging. But you’re scared to raise your rates because you don’t have the confidence (or receipts) to back it up.

  • You’ve built a vibe, a community, a name for yourself but you’re starting to feel like you’ve hit a ceiling.

If any of this feels like your world right now:
You don’t need more “inspo.” You need a formula.

Enter: The Feels Formula™

A powerful 3-month certification that gives dancers, facilitators, and community leaders the blueprint to create inclusive, profitable, legacy-led brands.

MONTH ONE: IDENTITY & FOUNDATIONS

    • The psychology and emotional architecture behind safe, inclusive group spaces

    • Trauma-aware facilitation and leadership skills for dancers, teachers, and event leaders

    • Heels & Feels frameworks for opening classes, managing group dynamics, and holding all bodies, backgrounds, and abilities

    • The difference between hype energy and holding energy and how to embody both with integrity

    • Identifying and clearing deep-rooted financial fears and self-worth patterns

    • Understanding the nervous system’s role in leadership, pricing, and burnout

    • Reframing how you show up online and offline without losing yourself to comparison

    • Building the emotional resilience and identity of a legacy-led brand owner

    • Crafting a brand that stands for something: message, methodology, and market position

    • The 3-part legacy formula: emotional impact, business structure, and community loyalty

    • Building brands that live beyond social media trends or individual personalities

    • Establishing clear brand pillars, non-negotiables, and long-term vision

MONTH TWO: EVENT CREATION & MONETISATION

    • Structuring your own signature event, retreat, or immersive experience

    • The Feels Method event formula: energy arc, emotional safety, and sustainable delivery

    • Identifying your “event personality” and how to make your offering recognisable, repeatable, and scalable

    • Understanding market demand, positioning, and long-term offer development

    • Exploring additional income streams outside of in-person sessions

    • Creating product suites that align with your mission and serve your audience at different levels

    • Introduction to digital offers, brand partnerships, affiliate models, and on-demand resources

    • Using data to build offers that are both purpose-led and profitable

    • Setting up systems that make your events, launches, and classes easier to sell

    • Building a community that converts: retention strategies, feedback loops, and experience design

    • Ethical and embodied sales strategies for facilitators who lead with care

    • Developing long-term business infrastructure (not just a busy calendar)

MONTH THREE: LEADERSHIP & LEGACY

    • Redefining leadership beyond performance: presence, trust, and responsibility

    • Navigating comparison, sabotage, and student-to-peer transitions

    • Building a public voice that is authoritative, grounded, and rooted in truth

    • Developing capacity to lead teams, manage growth, and remain in integrity

    • Building a scalable business without losing the intimacy or ethos of your brand

    • Financial planning for long-term sustainability (beyond just launches)

    • Elevating your event pipeline: from seasonal offerings to legacy-level programming

    • How to expand reach through strategic partnerships, team growth, and alumni/founding ecosystems

    • Final certification project: pitch your own event, supported by a full proposal deck

    • Assessment based on safety, legacy, brand alignment, and long-term potential

    • Opportunities for top graduates to:

      • Teach within Heels & Feels as part of faculty

      • Explore potential franchise/licensing options under the brand

      • Collaborate on global or community projects in the future

PLUS:

  • Deep Dive Midpoint Call (August) for ideation, support, and next-level clarity

  • Certification Submission: Build and present your event concept, including structure, pricing, safe space methods, legacy plan, and your unique flavour

  • Resource Portal Access: Meditations, timeline therapy, NLP, tapping, event calculators, contract templates, content decks and more

  • Optional Franchise/Instructor Pathway: Graduates may be considered for roles within the Heels and Feels brand or supported to grow their own aligned mini-brand.

What This Isn’t?

  • It’s not a copy-paste business course

  • It’s not a strategy-only programme

  • It’s not for people looking to be spoon-fed or play small

What This Is?

A one-of-a-kind opportunity to:

  • Get recognised for the space you already hold

  • Learn to lead with strategy and soul

  • Create work that outlives you

  • Build a movement, not just a moment

Price + Investment

£997 - The Ultimate Weekender Rate 

£333 x 3 - payment plan 

£199.5 x 5 - payment plan 

YOUR PAY IN FULL BONUS -

Luxury Brand Retreat Day at Soho Farm House in August with Cherelle!

*only valid for sign ups on or before April 22nd at TUW

YOUR INSTALMENT PLAN BONUS -

Cocktails and Coaching with Cherelle!

*only valid for sign ups on or before April 22nd at TUW

PLEASE NOTE - your deposit of £50 is valid until to secure the TUW exclusive rate. We will reach out after the weekender to take further payment or duscuss installment options

This is your founding cohort price.

You’re getting lifetime tools, business structure, and the emotional embodiment of a woman who’s built five brands from the dance floor up. This isn’t cheap. But it’s valuable as f*ck.

Your people are waiting. Your legacy is calling. You in?

You didn’t come this far just to teach the same class on repeat.

You came to lead. To build something that lasts. To stop playing small and start getting paid for the power you already bring into every room.

The Feels Framework™ Certification is where your next level begins.
Let this be the year you stop winging it and start leading it.

THE FEELS FRAMEWORK™

HEELS AND FEELS CERTIFICATION