About US
WHAT IS HEELS & FEELS?
Heels & Feels provides a safe and supportive space for women to dance!
Whether you join us to disconnect from the day to day, to have fun and feel good or to explore and express your sensuality and vulnerability, we are here to support you.
Our core focus is to ensure you feel seen and supported.
We are passionate about providing high end beginner dance classes to women of ALL ages and walks of life. We believe every woman deserves to experience the incredible feeling of putting on a heel and dancing from a place of pure joy.
OUR STORY
Heels & Feels was born six years ago by performer and business owner, Cherelle Jay. After experiencing difficulties within the dance industry, Cherelle found her passion in providing a safe and supportive environment for women to dance, explore their femininity through movement and express vulnerability. H&F began as a one-woman army which has since grown into a huge team of likeminded teachers and students!
MEET THE TEAM
CHERELLE JAY
Founder, Managing Director and Teacher
Cherelle Jay is a powerhouse in the world of dance, business, and empowerment. With over 15 years of performance experience, including her final role in Six the Musical after 12 years in The West End, Cherelle has transitioned from the stage to coaching, where she helps women elevate their businesses and build unapologetically bold brands. As the founder of Heels and Feels, she’s created a global community that celebrates confidence, sisterhood, and body positivity through heels dance.
CHILLY
HEAD OF OPERATIONS
AND TEACHER
Chilly is the heartbeat behind the operational side of Heels & Feels. With an extensive background that blends performance, choreography, and creative direction, she bridges the gap between artistry and organisation ensuring every class and event runs with purpose and finesse! Known for her eye for detail, deep care for community, and signature mix of warmth and fire, Chilly has helped shape Heels & Feels into the empowering, inclusive space it’s known for today.
OUR COMMUNITY
Community is at the core of everything we do at Heels and Feels. Through our classes, events and retreats we have brought hundreds of women together, from all walks of life. No matter who we are, we find connection in dance, love, and support for one another! Whether you’ve been to one H&F class or one hundred, as soon as you step into the studio you are part of the family, and we will have your back!
Have a look at the video below to see for yourselves what Heels and Feels is all about…
…Keep up to date with our movements on the gram! Find us at @heelsandfeelsuk
