Transform lives through movement, sisterhood, and empowerment. Join the UK's leading dance company and build your empire

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our legacy of empowerment

  • 7+ Years, Thousands Served

    From weekly classes to global retreats, we’ve built a movement that women keep coming back for.

  • 40k+ Women Worldwide

    A global sisterhood that stretches from local studios to internationally recognised events.

  • 50k+ Bookings & Counting

    Heels & Feels isn’t just a class, it’s an experience that’s been lived by tens of thousands.

  • 17+ Retreats across the world

    Heels and Feels workshops in more than 8 countries. Globally Recognised!

  • Bringing the biggest names to the UK with conventions, festivals and workshops

    featuring choreographers like Aliya Janel, Jojo Gomez and Cisco Ruelas, influencers like Toni Tone, and partnerships with brands including Redbull and Gymshark.

Since 2018, we've been transforming women's lives through the power of heels dance, building confidence and creating sisterhood across the UK.

Since 2018, we've been transforming women's lives through the power of heels dance, building confidence and creating sisterhood across the UK.

Hi, I’m Cherelle Jay -
Founder of Heels & Feels

Over the last seven years, we’ve built more than a dance company. We’ve created a global sisterhood, a movement, and a brand that women all over the world recognise. And now, this next step is the biggest thing we’ve ever done and we are so excited!

For the first time, we’re opening the doors for others to not just join the community (because everyone needs Heels and Feels in their life) but to also own a piece of it.

To start a business. To build an empire. To create wealth, freedom, and opportunities for our wider community. 

Starting from scratch is hard. I know, because I’ve done it. I wish I had something like this when I began. An established brand. A proven structure. A ready-made community. This is your chance to take something already powerful and make it your own.

This has never just been about me. From day one it’s been about platforming women, creating opportunities, and building spaces where we thrive together. That’s always been who we are, and now, we finally have a way to take this movement global.

This is your chance to not just be inspired by the brand, but to own it. To take a name that has shifted lives, touched communities, and built sisterhood across the world, and bring it into your city. To grow a community that adores you, to step into leadership as a recognised business owner, and to be part of something so much bigger than a class or a workshop. You do not need to start from scratch sis, we get to do business together!

And I can’t believe it… It's finally happening

This is perfect for you if you are:

A Studio Owner

Ready to add a proven revenue stream to your existing space

A Dance Teacher

Want to transform your teaching into a business empire

A Fitness Instructor

Ready to expand beyond traditional fitness into empowerment

A Business Visionary

Want to impact lives while building sustainable wealth

Your vision aligns with ours:

You believe in female empowerment and sisterhood

You want to build something meaningful, not just profitable

You're ready to be the local authority in your community

You value ongoing support and proven systems

You're coachable and ready to follow a proven system

why now?

Heels and Feels have always been the innovators in the heels industry, from sold-out conventions to global festivals, we’ve had women fly in from every corner of the world just to be part of our events.

And now, we’re making history again.

We are the first brand in the world to franchise the heels movement. This isn’t just about owning your own company, it’s about being at the forefront of an industry shift. And the best part? You won’t just be part of it, you’ll be one of the first to lead it.

First-Mover Advantage. No competition. No established players. You ARE the heels dance authority in your territory.

Founder-Led Support. Direct access to Cherelle Jay and the founding team. Monthly calls, personal guidance, insider strategies.

Proven Market Demand. 50,000+ community members, 6000+ annual bookings in Birmingham alone. The market is hungry.

JOIN OUR SISTERHOOD OF SUCCESS

  • Thoroughly enjoyed the class as a first timer doing a heels class. The atmosphere in the class was so welcoming and I can’t wait to come again already!

    MILLIE C.

  • Had a rough day at work and wasn't feeling like going to the class but as always I leave the class feeling a million times better and more confident.

    Jazmine E.

  • Yami is amazing, the best heels dance class I've ever done in London. He made it such a comfortable experience where you feel like you can let loose and be free with movement and sexy walk on heels.

    Domini H.

  • LOVED IT!!! Amazing vibes and atmosphere. Best teacher- Chilly K I didn’t feel nervous once she made it so fun and made the whole class laugh the whole lesson. First time coming to a heels and feels class and definitely not the last.

    CEYLON R.

  • Loved Kirsteen! Her teaching was soooo good and it didn’t feel like I was getting lost with the routine! Plus she dropped a little gem in the middle of class to stop telling ourselves that we can’t, because we can!! cant wait for the next one!

    HAZEL ANN S.

  • Yamit was amazing and the vibe and the energy of the class was everything. It's definitely a class that you need to have in your weekly routine as a way of showing up for yourself. Had such a fun time dancing with everyone and pushing myself out of my comfort zone x

    CHANEL E.

  • Yamit is absolutely amazing! His encouragement, his patience and his words of wisdom are so so appreciated. Not only does he teach us fabulous choreo, but he also gives us a better understanding of the heels basics, whether its balance, strength in certain muscles etc. Very thankful to Yamit and HF for making me feel more confident and trying something neW

    MICHELLE C.

  • Love my heels class on Thursdays with jade, such a great teacher and class is always a vibe met some brilliant women too since joining…so glad I found this heels class

    KAYLETA M.

Revenue Calculator

Revenue Calculator

See your potential monthly revenue

heels & feels franchise
6
14
£18
Monthly Bookings 336
Gross Revenue £6,048
HQ Fees (£2.50/booking) -£840
Your Net Revenue £5,208

Plus additional income from:

Memberships
Workshops
Private Sessions
Special Events

Calculations based on H&F franchise model. Results may vary based on local market conditions and marketing efforts.

MAKE HEELS

YOUR EMPIRE

START YOUR APPLICATION HERE

We are so excited that you’re interested in Franchising with us!

Our founder, Cherelle, runs live sessions every Monday in October – 13th, 20th, 27th at 12 pm UK - if you wish to be a franchisee, you'll need to join one of these to connect with her and learn your next steps!

Click below to choose your session, and fill out the application form!

october 13th application
october 20th application
october 27th application